Kai Horan

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Title Page.jpg
 

Study Context

Alyssa Hess,  Ph. D.

UX Measurement and Foundations Research Lead at HomeAway

Sarah Gomillion, Ph. D.

Senior User Experience Researcher at HomeAway

On February 4th, 2019, our group met with Angela and Sarah from HomeAway to discuss a project proposal around trust within a peer to peer (P2P) marketplace and more specifically, within the short term rental climate. During this time they effectively communicated the context, key objectives, and desirable outcomes for the proposed research but provided room for us to select our approach, target perspective, and focus leading us to the below approach and findings.

Please contact me for a high-res version of the complete deck.

 
 
 
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Each UX research method, and the insights provided by it, is discussed in the sections below:

01. Client Kickoff

02. Literature Review

03. Competitive Evaluation

04. Affinity Diagram

05. Survey Results

06. Interview Results

07. User Testing

08. Recommendations

 
 
 

01. Client Kickoff

 
 
 
 
 

02. Literature Review

(6 slides)

 
 
 
 
 

03. Competitive Evaluation

(14 slides)

 
 
 
 
 

04. Affinity Diagram

(3 slides)

 
 
 
 
 

05. Survey Results

(10 slides)

 
 
 
 
 

06. Interviews

(7 slides)

 
 
 
 
 

07. User Testing

(13 slides)

 
 
 
 
 

08. Recommendations

(14 slides)

 
 
 
 
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Click or tap here to dive deep into the aspect of trust within a peer to peer marketplace.

Click or tap here to dive deep into the aspect of trust within a peer to peer marketplace.

Click or tap here to uncover usability insights around TxDOT’s online newsroom initiative.

Click or tap here to uncover usability insights around TxDOT’s online newsroom initiative.

Click or tap here to view the McDonald's Burger Showdown as well as McDonald’s social content

Click or tap here to view the McDonald's Burger Showdown as well as McDonald’s social content

Click or tap here to select one of four Sherri Hill projects.

Click or tap here to select one of four Sherri Hill projects.

Click or tap here to select to view my work for AG Jeans

Click or tap here to select to view my work for AG Jeans

Click or tap here to view the Cheddar's Scratch Kitchen mobile application.

Click or tap here to view the Cheddar's Scratch Kitchen mobile application.

Click or tap here to view the Oasis Brands website

Click or tap here to view the Oasis Brands website

Click or tap here to view the Campbell Modeling Agency microsite

Click or tap here to view the Campbell Modeling Agency microsite