Alyssa Hess, Ph. D.
UX Measurement and Foundations Research Lead at HomeAway
Sarah Gomillion, Ph. D.
Senior User Experience Researcher at HomeAway
On February 4th, 2019, our group met with Angela and Sarah from HomeAway to discuss a project proposal around trust within a peer to peer (P2P) marketplace and more specifically, within the short term rental climate. During this time they effectively communicated the context, key objectives, and desirable outcomes for the proposed research but provided room for us to select our approach, target perspective, and focus leading us to the below approach and findings.
Please contact me for a high-res version of the complete deck.
Each UX research method, and the insights provided by it, is discussed in the sections below:
01. Client Kickoff
02. Literature Review
03. Competitive Evaluation
04. Affinity Diagram
05. Survey Results
06. Interview Results
07. User Testing